How analzying Wikipedia page views could help you make money

Gigaom

Plenty of companies have been looking at software for analyzing private large data sets and combining it with external streams such as tweets to make predictions that could boost revenue or cut expenses. Walmart, (s wmt) for instance, has come up with a way for company buyers to cross sales data with tweets on products and categories on Twitter and thereby determine which products to stock. Here’s another possible data source to consider checking: Wikipedia.

No, this doesn’t mean a company that wants to predict the future should take a guess based on what a person or company’s Wikipedia page says. However, researchers have found value in page views on certain English-language Wikipedia pages. The results were published Wednesday in the online journal Scientific Reports.

The researchers looked at page views and edits for Wikipedia entries on public companies that are part of the Dow Jones Industrial Average, such…

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