Teaching and Technology

On the topic of Big Data, I enjoyed reading Duhigg’s NY Times article, “How Companies Learn Your Secrets” (Feb 16, 2012). It was interesting to hear how Target uses shopping information to predict whether a woman is pregnant. I believe I must have been one of the statistics as I was pregnant with both my children around the time Andrew Pole developed his predictive model. I must admit, the ads worked for me. I have always preferred Target over other big box stores. I like that I can get everything I need in one place. Especially when I had my kids with me on shopping trips, it’s much easier to make one stop than 3 or 4 multiple stops. Personally, I didn’t mind getting those coupons and ads in the mail. I needed those items anyway, now I can get them for cheaper!

As a teacher, I have been gathering data…

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